Jun
23
In the Cameroonian sphere, credos and slogans such as "consume local" or "made in Cameroon" are increasingly popular. These claims, made by producers' associations, consumers and public authorities, are encouraging the development of local products and brands, which are trying to make their way onto supermarket shelves. In this article, we discuss the 5 key aspects of the breakthrough of "Made in Cameroon" chips in supermarkets:
1. Greater visibility of "Made in Cameroon" chips alongside international brands
In recent years, the number of supermarket chains has increased, offering a showcase for local processed products, including chips. Carrefour, Casino, Super U, Spar, Domino and Bao, to name but a few, have made a meteoric rise in the Cameroonian retail sector. Seizing this opportunity, Cameroonian entrepreneurs in the diversification of the offer of locally manufactured products have attacked the crisps working on its entry into the supermarkets. Today it is increasingly visible and offers a tasty alternative to the big international brands.
2. Product attractiveness and increased credibility
Chips, offered in different flavours and aromas, spicy or salty, have nothing to envy to imported products. Their packaging, which is increasingly well designed, is a real communication tool, which contributes to increasing the attractiveness of these goods and triggering the act of purchase. Young Cameroonian entrepreneurs are thus competing with foreign products, and "Made in Cameroon" crisps are gaining credibility on the sweet shelves.
3. The diversification of flavours
Chips, a must for aperitifs, are available in different flavours, aromas and weights, whether they are made from plantain, potato or potato. The Cameroonian market has a dozen competing brands, offering a profusion of choices to consumers. The production and marketing of plantain chips has evolved from a craft industry to a modern one.
4. Increased income from chips
Chips have long been a source of income for low-income households. Previously manufactured and packaged in a traditional way, they are now experiencing a revival that is opening the doors to large retailers and allowing them to be exported beyond Cameroon's borders. They are no longer sold only on the roadside, in travel agencies, railway stations, toll booths and administrative offices, but have been invited to parties and posh ceremonies, thus multiplying the income possibilities for producers and distributors.
A more "ecological" alternative to imported products
The organic nature of "Made in Cameroon" crisps appeals to a large number of consumers. Produced locally, these chips are often described as agroecological, as they use little chemical fertiliser and pesticides. They are produced in diversified systems, as opposed to monocultures that are more fragile to disease and require more treatments. Made in Cameroon" chips are thus closer to nature.
Following the example of crisps, consumers are willing to accept more and more local products to compete with and replace foreign brands on our tables and plates. A revival to be supported and encouraged.